Groupon - Daily Deal Aggregator Business Model Essay Example for Free

Groupon Daily Deal Aggregator Business Model Essay Objectives 1. Choosing a company with an Innovative Business Model Groupon Groupon is a deal-of-the day website that features discounted gift certificates usable at local or national companies. It is based on the daily deal aggregator business model. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010, Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users. In addition to generation of revenues, offering daily deals on Groupon has proved to be beneficial for various businesses. Start-ups have gained market share by offering lucrative deals for customers on Groupon and attracting them to their businesses. Once these businesses gain their initial share of customers, it becomes easier for them to retain these customers and even attract new ones, with the help of providing quality product or service. Various businesses, domestic and international, have gained by often providing daily deals on Groupon. 2. Analysing the Business Model and Identifying the Innovation The Groupon Innovation Groupon is a daily deal website considered to be one of the top ten innovative Business Models with a huge user base of 83 million across 43 countries. Groupon sells coupons in a very unique way; As mentioned above, Groupon follows Daily deal Aggregator Business Model which enables groups of people who want to purchase a particular product or service to sign up and then seek a volume discount from vendors. These discounts are in the form of daily deals/coupons for products or services. Daily Deal websites typically  offer a single product or service a day for a discount and these deals become valid only after a pre-specified number of people sign up to avail this deal. When the deal expires, or sells out, the offer is gone. Daily Deal websites typically offer one product or service a day for a discount. This Business Model reduces risk for retailers who post the offers; They can treat the coupons as quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon. For example, an $80 haircut could be purchased by the consumer for $40 through Groupon, and then Groupon and the retailer would split the $40. That is, the parlour gives a haircut valued at $80 and gets approximately $20 from Groupon for it (under a 50%/50% split). The consumer gets the haircut, in this example, from the parlour for which they have paid $40 to Groupon. Unlike classified advertising, the merchant does not pay any upfront cost to participate: Groupon collects personal information from willing customers and then contacts only those customers, primarily by daily email, who may possibly be interested in a particular product or service. Groupon breaks into new markets by identifying successful local businesses, first by sending in an advance a number of employees to gain data about the local market; when it finds a business with outstanding reviews, salespeople approach it and explain the model, and use social marketing sites such as Facebook to further promote the idea. Groupon’s biggest strength is its user base which has grown due to its First Mover Advantage and affordable deals. The question, however, at present is the sustainability of the business model. According to the CEO, Andrew Mason, Groupon is trying to â€Å"fundamentally change the way that people buy from local businesses in the same way that e-commerce changed the way that people buy products.† 3. Analysing the Market Scenerio Present Scenerio in the market The emergence of dozens of competitors to Groupon, with customers frequently playing one site off against another, diminishes the competitive differentiation between them. In addition, merchants whose goods and services are featured on the sites are now being courted by more players, making them less loyal and less likely to be prepared to pay rich premiums for the sites directing new customers to their store locations. Further, the benefits to both customers and merchants are likely to drop as the market is flooded with same kind of offers. Moreover, some of its big rivals are backed by some major funding and engineering resources. LivingSocial is backed by Amazon it grew gross revenues 32 percent from August to September, bolstered by a blockbuster Whole Foods deal. Smaller players like TravelZoo and Bloomspothave their own advantages; They tend to be more focused on a particular niche. Apart from competition, there are also the issues of taxation; States including New York have decided merchants should collect sales taxes on the full face value of items purchased, not the price that consumers actually pay.

Essay --

1. Descartes takes upon the task of finding what beliefs he holds are certain and in order to do this he partakes in the method of doubt. This is the method of doubt: â€Å"reject every belief which you can find reason to doubt† (Ginsborg Lecture 1/19). However, he finds the task of attacking every single belief that he holds to be too difficult, so he looks at the foundations for his beliefs. This will cause the beliefs built upon those foundations to also fall apart (AT 19). Throughout the first meditation Descartes goes through deeper stages of doubt, which leads him lastly to his supposition of the evil genius. The first foundation that Descartes breaks down is the belief of what his senses tell him about â€Å"very small and distant things† (AT 19). He notices how his senses have deceived him about these things and, therefore, attacks the beliefs he has about â€Å"very small and distant things†. Because the foundation of beliefs concerning â€Å"very small and distant things† is flawed, all the beliefs that were implicated from it can no longer be believed. Upon breaking down this first foundation, Descartes finds that he can still come to believe certain things that his senses tell him, like sitting next to a fire and holding a paper (AT 19). Therefore, Descartes considers that he may be dreaming, which makes these beliefs doubtful. Descartes argues that it is possible that he may be asleep and dreaming because there have been times in which he dreamt of mundane things such as sitting next to a fire. He cannot distinguish being awake and asleep. Dreaming has deceived him – it has made him think that he has been doing something other than actually sleeping (AT 29). Due to dream skepticism, the foundation of beliefs gained through his s... ...ed into. In essence, Descartes is a programmed computer that is being controlled, and seemingly has free will over his thoughts, but really does not. His future thoughts have already been assigned and his past and current thoughts were assigned. This idea of thoughts being instilled within him also indicates a second flaw in Descartes argument, in that he assumes he has free will in his thinking. The God in this scenario instills every aspect of thinking, such as to â€Å"doubt, understand, affirm...†, and so forth within Descartes. He cannot be certain that he has any control over the thoughts within his mind because he may not actually even have the ability to think. Thinking is not going on, but thoughts are inputted. Thus, having argued that he cannot assume that his thoughts belong to him and that he has free will, Descartes cannot be certain of his own existence.

Jones Case Study

Jones Case Study Scenario 1: Since it seems like the Jones’ are set on having a family and that family is important to them this scenario will focus more on what could be best for them to do to make sure their family life is stable. In this scenario it seems to me that Jim needs to find a job closer to home that maybe works him a little less. He has stated that he would like to spend more time with his son and that could be achieved by working closer to home. The commute itself would save him about 7 hours weekly that he could spend with his child.Jim has also mentioned that his job isn’t particularly exciting so this might be his chance to go after something he likes more while giving him more time at home. Since his wife makes more money it might not be bad if he took a little pay cut as well in order to accomplish his goals. As far as Lisa goes if having a family is truly a main priority for them she may not want to take the job in Atlanta. She already has a job that makes quite a bit and a move to Atlanta would only mean more work and probably would mean that they wouldn’t be able to have another child for a couple of years.Also moving to a bigger city will also mean that they will have to find new child care which may cost more, another home which will cost more and Jim will have to definitely find another job which could put a strain on the marriage if he is unsuccessful or if he is making considerably less that she is. I see the best outcome with this scenario if Jim can find a job closer to home in order to spend more time with his son and also find a change of pace with his job. Lisa would need to stick with her current position in order to make having a bigger family more attainable for the moment.Scenario 2: If Jim and Lisa put a priority on being financially secure and more so value Lisa’s career then these are some options they might consider. First off Lisa would definitely need to take the promotion and they would move to Atlanta. This would be great because they would definitely have enough money for their home as well as childcare. They would also have more financial security and would be better able to save for things like their kids education and retirement since Lisa is now making more money than both of them were combined.If Jim also found another job they would be very secure financially and potentially with the move it might open up more job options for Jim and he may find something that he enjoys more. Moving to a bigger city also opens up the options for better childcare and better education for their children in the future should their family grow. However as mentioned in the last scenario this may put a strain on the marriage if Jim is unsuccessful in finding another job. Also this new job for Lisa will probably mean more hours at work and less time with the family.It will probably also mean not having another child for quite sometime and maybe never depending on what her new roles ar e at her job. The family might definitely have to be put on the backburner for a little while as the transition occurs. Scenario 3: This scenario would be kind of an extreme mix of the two previous scenarios. Since Jim has stated that he wants to spend more time with their son he could possibly become a stay at home dad. Lisa could take the job in Atlanta, which would definitely make more than enough money to support a family of three especially since they could cut childcare costs.Some cons to this situation however would be that they would have to overcome the social stigma of having the wife work and the dad stay at home. That would be the biggest challenge in my opinion. Especially if Jim started to feel like his worth had been diminished. This could definitely put a strain on the marriage. Also Lisa would have to deal with turning over her motherly duties somewhat and spend less time with the family. She would also probably not be able to have kids anytime soon as well but if t hey decided to at least this way she wouldn’t have to take as much time off since Jim would be home tending to the new child.Jim could also start up some type of business he could run at home. This would allow him to feel like he is contributing to the family income but also spend time with the kids. Reflection: This assignment is a good preparation for big decisions that we all make in our lives. One thing that it shows is that there are many possible solutions to any problem and that we must look at the risks and rewards with each and decides which is best for our own unique family situation. These decisions would be much easier for a family with no children vs. family that already has 3 or 4 kids. If my wife and I were presented with the same situation I would think that we would follow scenario 1 the closest since family is most important to us. Neither of us are really looking to make a lot of money and for myself I wouldn’t mind being a stay at home dad. My wife may object but I love kids and spending time with them and if my wife was offered a job that paid a lot of money, enough to support a family, and it was something that she wanted to do and was passionate about I would like to think that I would support her in doing that.Every family is different though and needs to meet different needs so there is no wrong or right way to go about this. I personally believe that family should always come first but that doesn’t necessarily mean that you have to spend a lot of time with them. I think it is important though that you are there for your spouse or your kids when they need you and that you are there to support them in the things that they do. If they feel your love and support I don’t think it matters how many hours you work or how much money you make.

Nursing questions Essay

The nurse is performing her admission assessment of a patient. When grading arterial pulses, a 1+ pulse indicates: Above normal perfusion. Absent perfusion. Normal perfusion. Diminished perfusion. Murmurs that indicate heart disease are often accompanied by other symptoms such as: Dyspnea on exertion. Subcutaneous emphysema. Thoracic petechiae. Periorbital edema. Which pregnancy-related physiologic change would place the patient with a history of cardiac disease at the greatest risk of developing severe cardiac problems? Decrease heart rate Decreased cardiac output Increased plasma volume Increased blood pressure The priority nursing diagnosis for the patient with cardiomyopathy is: Anxiety related to risk of declining health status. Ineffective individual coping related to fear of debilitating illness Fluid volume excess related to altered compensatory mechanisms. Decreased cardiac output related to reduced myocardial contractility. A patient with thrombophlebitis reached her expected outcomes of care. Her affected leg appears pink and warm. Her pedal pulse is palpable and there is no edema present. Which step in the nursing process is described above? Planning Implementation Analysis Evaluation An elderly patient may have sustained a basilar skull fracture after slipping and falling on an icy sidewalk. The nurse knows that basilar skull factures: Are the least significant type of skull fracture. May have cause cerebrospinal fluid (CSF) leaks from the nose or ears. Have no characteristic findings. Are always surgically repaired. Which of the following types of drugs might be given to control increased intracranial pressure (ICP)? Barbiturates Carbonic anhydrase inhibitors Anticholinergics Histamine receptor blockers The nurse is teaching family members of a patient with a concussion about the early signs of increased intracranial pressure (ICP). Which of the following would she cite as an early sign of increased ICP? Decreased systolic blood pressure Headache and vomiting Inability to wake the patient with noxious stimuli Dilated pupils that don’t react to light Jessie James is diagnosed with retinal detachment. Which intervention is the most important for this patient? Admitting him to the hospital on strict bed rest Patching both of his eyes Referring him to an ophthalmologist Preparing him for surgery  Dr. Bruce Owen, a chemist, sustained a chemical burn to one eye. Which intervention takes priority for a patient with a chemical burn of the eye? Patch the affected eye and call the ophthalmologist. Administer a cycloplegic agent to reduce ciliary spasm. Immediately instill a tropical anesthetic, then irrigate the eye with saline solution. Administer antibiotics to reduce the risk of infection The nurse is assessing a patient and notes a Brudzinski’s sign and Kernig’s sign. These are two classic signs of which of the following disorders? Cerebrovascular accident (CVA) Meningitis Seizure disorder Parkinson’s disease A patient is admitted to the hospital for a brain biopsy. The nurse knows that the most common type of primary brain tumor is: Meningioma. Angioma. Hemangioblastoma. Glioma. The nurse should instruct the patient with Parkinson’s disease to avoid which of the following? Walking in an indoor shopping mall Sitting on the deck on a cool summer evening Walking to the car on a cold winter day Sitting on the beach in the sun on a summer day Gary Jordan suffered a cerebrovascular accident that left her unable to comprehend speech and unable to speak. This type of aphasia is known as: Receptive aphasia Expressive aphasia Global aphasia Conduction aphasia Kelly Smith complains that her headaches are occurring more frequently despite medications. Patients with a history of headaches should be taught to avoid: Freshly prepared meats. Citrus fruits. Skim milk Chocolate Immediately following cerebral aneurysm rupture, the patient usually complains of: Photophobia Explosive headache Seizures Hemiparesis Which of the following is a cause of embolic brain injury? Persistent hypertension Subarachnoid hemorrhage Atrial fibrillation Skull fracture Although Ms. Priestly has a spinal cord injury, she can still have sexual intercourse. Discharge teaching should make her aware that: She must remove indwelling urinary catheter prior to intercourse. She can no longer achieve orgasm. Positioning may be awkward. She can still get pregnant. Ivy Hopkins, age 25, suffered a cervical fracture requiring immobilization with halo traction. When caring for the patient in halo traction, the nurse must: Keep a wrench taped to the halo vest for quick removal if cardiopulmonary resuscitation is necessary. Remove the brace once a day to allow the patient to rest. Encourage the patient to use a pillow under the ring. Remove the brace so that the patient can shower. The nurse asks a patient’s husband if he understands why his wife is receiving nimodipine (Nimotop), since she suffered a cerebral aneurysm rupture. Which response by the husband indicates that he understands the drug’s use? â€Å"Nimodipine replaces calcium. † â€Å"Nimodipine promotes growth of blood vessels in the brain. † â€Å"Nimodipine reduces the brain’s demand for oxygen. † â€Å"Nimodipine reduces vasospasm in the brain. † Many men who suffer spinal injuries continue to be sexually active. The teaching plan for a man with a spinal cord injury should include sexually concerns. Which of the following injuries would most likely prevent erection and ejaculation? C5 C7 T4 S4 Cathy Bates, age 36, is a homemaker who frequently forgets to take her carbamazepine (Tegretol). As a result, she has been experiencing seizures. How can the nurse best help the patient remember to take her medication? Tell her take her medication at bedtime. Instruct her to take her medication after one of her favorite television shows. Explain that she should take her medication with breakfast. Tell her to buy an alarm watch to remind her. Richard Barnes was diagnosed with pneumococcal meningitis. What response by the patient indicates that he understands the precautions necessary with this diagnosis? â€Å"I’m so depressed because I can’t have any visitors for a week. † â€Å"Thank goodness, I’ll only be in isolation for 24 hours. † â€Å"The nurse told me that my urine and stool are also sources of meningitis bacteria. † â€Å"The doctor is a good friend of mine and won’t keep me in isolation. An early symptom associated with amyotrophic lateral sclerosis (ALS) includes: Fatigue while talking Change in mental status Numbness of the hands and feet Spontaneous fractures When caring for a patient with esophageal varices, the nurse knows that bleeding in this disorder usually stems from: Esophageal perforation Pulmonary hypertension Portal hypertension Peptic ulcers Tiffany Black is diagnosed with type A hepatitis. What special precautions should the nurse take when caring for this patient? Put on a mask and gown before entering the patient’s room. Wear gloves and a gown when removing the patient’s bedpan. Prevent the droplet spread of the organism. Use caution when bringing food to the patient. Discharge instructions for a patient who has been operated on for colorectal cancer include irrigating the colostomy. The nurse knows her teaching is effective when the patient states he’ll contact the doctor if: He experiences abdominal cramping while the irrigant is infusing He has difficulty inserting the irrigation tube into the stoma He expels flatus while the return is running out He’s unable to complete the procedure in 1 hour The nurse explains to the patient who has an abdominal perineal resection that an indwelling urinary catheter must be kept in place for several days afterward because: It prevents urinary tract infection following surgery It prevents urine retention and resulting pressure on the perineal wound It minimizes the risk of wound contamination by the urine It determines whether the surgery caused bladder trauma The first day after, surgery the nurse finds no measurable fecal drainage from a patient’s colostomy stoma. What is the most appropriate nursing intervention? Call the doctor immediately. Obtain an order to irrigate the stoma. Place the patient on bed rest and call the doctor. Continue the current plan of care. If a patient’s GI tract is functioning but he’s unable to take foods by mouth, the preferred method of feeding is: Total parenteral nutrition Peripheral parenteral nutrition Enteral nutrition Oral liquid supplements Which type of solution causes water to shift from the cells into the plasma? Hypertonic Hypotonic Isotonic Alkaline Particles move from an area of greater osmelarity to one of lesser osmolarity through: Active transport Osmosis Diffusion Filtration Which assessment finding indicates dehydration? Tenting of chest skin when pinched Rapid filling of hand veins A pulse that isn’t easily obliterated Neck vein distention Which nursing intervention would most likely lead to a hypo-osmolar state? Performing nasogastric tube irrigation with normal saline solution Weighing the patient daily Administering tap water enema until the return is clear Encouraging the patient with excessive perspiration to dink broth Which assessment finding would indicate an extracellular fluid volume deficit? Bradycardia A central venous pressure of 6 mm Hg Pitting edema An orthostatic blood pressure change A patient with metabolic acidosis has a preexisting problem with the kidneys. Which other organ helps regulate blood pH? Liver Pancreas Lungs heart The nurse considers the patient anuric if the patient; Voids during the nighttime hours Has a urine output of less than 100 ml in 24 hours Has a urine output of at least 100 ml in 2 hours Has pain and burning on urination Which nursing action is appropriate to prevent infection when obtaining a sterile urine specimen from an indwelling urinary catheter? Aspirate urine from the tubing port using a sterile syringe and needle Disconnect the catheter from the tubing and obtain urine Open the drainage bag and pour out some urine Wear sterile gloves when obtaining urine After undergoing a transurethral resection of the prostate to treat benign prostatic hypertrophy, a patient is retuned to the room with continuous bladder irrigation in place. One day later, the patient reports bladder pain. What should the nurse do first? Increase the I. V. flow rate Notify the doctor immediately Assess the irrigation catheter for patency and drainage Administer meperidine (Demerol) as prescribed A patient comes to the hospital complaining of sudden onset of sharp, severe pain originating in the lumbar region and radiating around the side and toward the bladder. The patient also reports nausea and vomiting and appears pale, diaphoretic, and anxious. The doctor tentatively diagnoses renal calculi and orders flat-plate abdominal X-rays. Renal calculi can form anywhere in the urinary tract. What is their most common formation site? Kidney Ureter Bladder Urethra A patient comes to the hospital complaining of severe pain in the right flank, nausea, and vomiting. The doctor tentatively diagnoses right ureter-olithiasis (renal calculi). When planning this patient’s care, the nurse should assign highest priority to which nursing diagnosis? Pain Risk of infection Altered urinary elimination Altered nutrition: less than body requirements The nurse is reviewing the report of a patient’s routine urinalysis. Which of the following values should the nurse consider abnormal? Specific gravity of 1. 002 Urine pH of 3 Absence of protein Absence of glucose A patient with suspected renal insufficiency is scheduled for a comprehensive diagnostic work-up. After the nurse explains the diagnostic tests, the patient asks which part of the kidney â€Å"does the work. Which answer is correct? The glomerulus Bowman’s capsule The nephron The tubular system During a shock state, the renin-angiotensin-aldosterone system exerts which of the following effects on renal function? Decreased urine output, increased reabsorption of sodium and water Decreased urine output, decreased reabsorption of sodium and water Increased urine output, increased reabsorption of sodium and water Increased urine output, decreased reabsorption of sodium and water While assessing a patient who complained of lower abdominal pressure, the nurse notes a firm mass extending above the symphysis pubis. The nurse suspects: A urinary tract infection Renal calculi An enlarged kidney A distended bladder Gregg Lohan, age 75, is admitted to the medical-surgical floor with weakness and left-sided chest pain. The symptoms have been present for several weeks after a viral illness. Which assessment finding is most symptomatic of pericarditis? Pericardial friction rub Bilateral crackles auscultated at the lung bases Pain unrelieved by a change in position Third heart sound (S3) James King is admitted to the hospital with right-side-heart failure. When assessing him for jugular vein distention, the nurse should position him: Lying on his side with the head of the bed flat. Sitting upright. Flat on his back. Lying on his back with the head of the bed elevated 30 to 45 degrees. The nurse is interviewing a slightly overweight 43-year-old man with mild emphysema and borderline hypertension. He admits to smoking a pack of cigarettes per day. When developing a teaching plan, which of the following should receive highest priority to help decrease respiratory complications?

cloning1 essays

cloning1 essays For the last few decades, cloning was a fictitious idea that lay deep within the pages of some sci-fi novels. The very idea that cloning could one day become reality was thought to be a scientific impossibility by many experts but on one exhilarating day, what was thought to be purely fiction became reality. That fine day was February 22, 1997. A team from the Roslin Institute which was lead by Dr. Ian Wilmut changed the face of history forever by revealing what looked like an average sheep. That sheep was what was going to be one of the most famous if not the most famous sheep in modern day. Dolly was this seven month old Trojan lambs name and Dolly was the first ever clone of a mammal. She was an exact biological carbon copy, a laboratory counterfeit of her mother. In essence, Dolly was her mothers biological twin. What surprised most thought, was not just the fact that Dolly was a clone but was that the trick to Wilmut and his teams success was a trick that was so ingenious yet s o simple that any skilled laboratory technician could master it. Therein, lied a pathway towards a new future. This news shocked the world for Dolly was the key to many new and prosperous possibilities. But Dolly was not the first clone ever. Cloning of a more limited sort had been done before her. Creatures such as mice, frogs and salamanders had been cloned from as early as the 1950s. Then, a different procedure was used. This procedure included the destruction of the nucleus inside the egg cell. Then a new donor cell would be brought and injected into the egg cell as a replacement. The egg would then grow into an progeny of the same genetic make-up as the donor. Later on in the 1970s a new technique was developed. This technique included transferring the genes from one organism to another by combining the DNA from a plant or animal cell with the DNA in bacteria. When the bacteria divided the cells w ...

A Review Of Tom Shadyacs Movie Patch Adams

A Review Of Tom Shadyac's Movie Patch Adams Hunter â€Å"Patch† Adams is a doctor who, among other things, founded the Gesundheit Institute to try and change the medical profession. After attempting suicide, he finds himself and realizes that he wants to help people. He can do this directly by becoming a doctor, but when he notices medicine is a cold, unfeeling process he wants to change, he attempts to do just that. Over the course of the movie, he faces several injustices in the face of his righteous quest, but does not give up and is where he is now because of this. The circle of faith in action model is defined as â€Å"awareness, analysis, and action†. In his fight to make medicine more friendly to the people it helps, he takes these three steps and achieves his goal. His own awareness begins to take shape while he is in the mental institution after his suicide attempt. Despite being a rehabilitation facility, none of the faculty seem to really care about the patients and only do what they do for a paycheck. The dismissive attitude of the hospitals main people and the orderlies shows this quite well. This starts Patch on his quest to change things, but not before he enters medical school and sees the injustice in an even worse form there. Students are not allowed to see the patients until their 3rd year, and even then in a purely educational sense. The strict Dean Walcott makes sure of this, and Patch is disciplined and threatened with expulsion several times for â€Å"aggravating patients† and â€Å"embarassing the community† when in reality hes only trying to make it more fun for everyone-doctors, students, and most importantly patients. After analysis of this situation, he decides that medicine must be changed. Patch then buys an old ranch farmhouse and converts it into a small clinic. With his friends he is able to run it well. However, this clinic isnt just an ordinary clinic. No one there is labelled as a â€Å"doctor†, or more clearly, everyone is. Whether the people there seek treatment or give it, everyone has a job. This goes from actually administering treatment to cleaning up after others, or (most critically in Patchs operation) entertaining patients with any means necessary. After Patch graduates, he creates the Gesundheit Institute, a medical facility using alternative cheap methods to treat patients and employing entertainment to eliminate the cold atmosphere many hospitals have. The whole reason Patch does what he does in the first place is the somewhat inhumane treatment by hospitals to their patients. He disagrees with the ridiculous costs of healthcare. Even today, simple visits can cost upwards of thousands of dollars. To Patch, this cannot stand, as he believes humans deserve their right to be treated. On a more personable level, he dislikes the social treatment given to patients. To him, most doctors see their patients not as human beings with a right to be medically treated but as a â€Å"job† or a â€Å"number†. To him, most are only concerned about the money they get from the treatment and not about whether the patient is actually okay. This has a real world basis, as the sterile, boring, darkness of hospitals can contribute to depression and in turn make medical issues even worse as your will to fight slips away. Patch doesnt just try to change the system, he does. While hes in school he promotes fair treatment of patients and visits them (cancer-stricken children foremost) even though he isnt allowed. He convinces his roommate (who detests Patchs attempts to change) that his cause is worth it. Even Dean Walcott and the school board is convinced of his talent by the time Patch finally graduates. More importantly, they accept his unorthodox methods as legitimate, and begin to move their education tactics and treatment methods to a more personal, fun type. Patch knew what he wanted to do, and he did. Even today you can see hospitals with decorations, entertainment, easier treatment, and many other new things that set them apart from the treatment of many years ago. And it would be unfair to say Patch and his Gesundheit institute didnt have a hand in that. The first Catholic Social Teaching theme is respect of the life and dignity of the human person- and this is what Patch, and the entire movie are all about. The real Patchs life is dedicated to fair treatment of patients and to an extent, everyone. He also says death should be treated with dignity and respects that one day, everyone has to go. Patch starts medicine towards more humane treatment and his work has had an effect today. Patch believes medicine should be a community, so everyone- doctors and patients should unite for good treatment. In his first clinic everyone has a job, not just those who are administering the treatment to the patients. He promotes family values and makes sure every voice is heard. Patchs responsibility as a doctor is to help his patient. He must respect their rights and do everything in his power to respect a patient and carry out their wishes. He must make sure they survive as long as they can, but respects their right to die. However, Patch takes his minimum responsibilities as a doctor and takes it much further- he becomes a helper. He makes his patients feel good not just bodily, but in their minds as well. Patch believes healthcare should be low-cost or even free, because every human deserves medical care. His first clinic and his full hospital today are both non profit and rely on volunteers, patient assistance and tireless work from those involved to keep them running. No one is turned away, especially the vulnerable who really need the help. Patch is a natural helper and will do anything he can if someone is in need of his help. Patch respects dignity. Those who assist him in his medical work do it not out of a desire for money but out of the goodness of their hearts. They are treated just as fairly as the patients. To Patch, medicine isnt just about the patient. Its about the doctor as well, and they have rights. To Patch, we must all stand together as a community. In his perfect world, medicine and any other kind of help is always given for free. Humans are naturally good and he took what was in him and revolutionized a huge part of society. Even after hes gone, the protocol he put into practice will remain and Patch will only truly die when medicine regresses back to the almost robotic way it was years ago. Doctor and patient must stand as one unit for the good of themselves. Solidarity is key in Patchs world, and you must stand up for what you believe in. Even after the death of his girlfriend, his expulsion, his suicide attempt, and the several other obstacles in his way Patch never gave up, and this attitude spread to his close friends. As a doctor, caring for Gods creation is Patchs job. He works with humans, but he would surely help an animal or plant in need if he knew how. Patch respects and cares for the planet. As his influence spreads, many others do as well. His organizations are non-profit to make sure no one is turned away, and Patch continues to work with his patients to this day. Patch Adamss influence on medicine was critical to the field. Today, every medical institution is more humanized and treats its patients with the respect they deserve as human beings. Because of him, patients feel better and will heal faster because of it. This is a huge step in the right direction and its insane that it took that long for the medical profession to realize.

STRATEGIC MARKETING MANAGEMENT Assignment Example | Topics and Well Written Essays - 2500 words

STRATEGIC MARKETING MANAGEMENT - Assignment Example In consideration to the importance of technology in our daily lives, the industry, I have selected for Marketing Research and Planning is ‘Education IT products’. The company that has been selected is Lenovo. Lenovo is a manufacturer of PCs, laptops, desktops and other computer accessories. The history of Lenovo dates back to 1980s (Lenovo Website). Lenovo is operating in UK as well and it is considered as one of the top manufacturers of notebooks in the UK market (Schofield, 2010). The annual report 2009/2010 of Lenovo has revealed that shares of company in the mature markets including UK have declined as compared to its shares in China. Therefore, in this report strategic management analysis of Lenovo has been done and a new product plan has been proposed based on chosen future growth strategy. 2.0 CORPORATE OBJECTIVES The mission statement of Lenovo has been given below: â€Å"Lenovo strives to be a new world company that makes award-winning PCs for our customers. We operate as a company uninhibited by walls or organizational structures using world-sourcing to harness the power of innovation across our global team. We design innovative and exciting products and services to meet our customers’ needs.†(Lenovo Website) As mentioned in the annual report 2009 of Lenovo, the future corporate objectives of Lenovo are given below (Lenovo Website, 2010): Focus on maintaining its growth momentum in its core PC business whereas, exploring new opportunities. Reducing costs and increasing operational efficiency is another corporate objective and to achieve this objective, company has announced a global resource restructuring plan. To expand leadership position in China and to improve profitability in China To return to profitability and maintain and grow shares in the mature markets like UK, US etc To ensure faster end-to-end management in the mature and emerging markets To simplify the business model for global commercial accounts To explore n ew opportunities in mobile interest by coming up new products and through Lenovo Mobile unit 3.0 MARKET OVERVIEW 3.1 Products The current products of Lenovo have been classified into three categories including Professional Grade products, Lifestyle products and Accessories. Professional Grade Lifestyle Accessories ThinkPad Laptops IdeaPad Laptops Monitors ThinkCentre Desktops IdeaCentre Desktops Batteries & Power ThinkStation Workstations Essential Laptop/Desktop Storage ThinkServer Systems All Accessories Source: Lenovo Website The following figure shows sales of Lenovo’s products in 2009 and 2010. Figure shows that notebook computers contribute to the major chunk of the sales with 58 percent and 63 percent in 2009 and 2010 respectively. Figure 1: Sales Analysis by Product, 2009 Source: Lenovo Annual Report 2009/2010 3.2 Target Markets The company has categorised its markets into three groups including China, Mature Markets and Emerging Markets. The Executive Headquarter of Lenovo is in Morrisville, USA whereas, the Principal Operations are in Morrisville (targeting mature markets), Beijing (targeting China) and